Afterwork Networking Mixer
In an effort to connect current customers to new prospects, Black Travelista wanted to hold a networking mixer.
The challenge was to find a time and place suited to target the right demographic of new customers and motivate them to participate in activities.
A location with many startup businesses close to public transportation was selected. The time was set after normal work hours and a raffle event was used with prizes being Black Travelista travel consultations.
The event resulted in previous customers consulting new customers with 6+ new clients, 400+ new followers, and an overall profitable event.
Brand Evolution
Creating new branding for Black Travelista was key to introducing the service to a new demographic.
The design had to communicate luxury and freedom while still staying true to the original style of the brand.